FOR IMMEDIATE RELEASE
Dec. 21, 2009
CONTACT: Rebecca Alepr
NJPIRG Program Associate
New Jersey Public Interest Research Group
Office: 609-394-8155
Mobile: 617-840-5999
ralper@njpirg.org
Toy Safety at your Fingertips
New iPhone app Helps Parents Shop Safe During Holiday Season
Trenton, Dec. 21 – With the holidays just around the corner the newest iPhone app to hit the iTunes App Store offers shoppers-on-the-go quick and easy access to tips and information about toy safety.
The new Toy Safety app, brought to you by the New Jersey Public Interest Research Group, lets shoppers scroll through checklist-style facts about toy hazards, watch short video tips, check out the updated 2009 Toy Safety list and even report an unsafe toy – all on their phone while shopping
“We’ve made progress on toy safety, but dangerous products still slip through the cracks,” said NJPIRG Program Associate Rebecca Alper. “Not only will our free iPhone app help consumers keep toy safety at their fingertips, it will enable them to report potential hazards to us.”
The new app was developed by the same trusted consumer group that has produced the Trouble in Toyland report for 24 years, and this fall also launched the very popular http://www.toysafety.mobi interactive website which has already been used by more than 30,000 people since it went live on Nov. 24.
The iPhone app offers users even more features, connecting them with the most recent information on toy safety including breaking news, announcements, and updates from U.S. PIRG.
The app is easily shared with friends and family using a viral email alert functionality so users can send an email to all of their contacts directly from the app. That way, even non iPhone users can stay connected with critical information about toy safety and hazards.
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NJ PIRG, is a non-profit, non-partisan public interest advocacy organization. For more information, visit http://www.njpirg.org.
